Sunday 6 June 2010

In Praise of Creativity


Sometimes people do things that just push the limits on what you think is possible. The Adidas Originals Street Party on Coronation Street is a case in point. Last night 500 party goers, VIP's and artists arrived at the Corrie set for the street party of a life time; teas and cakes of course, bunting obviously but personal message from Snoop Dogg! Star Wars cast (brilliantly done by the UK Garrison team), Badly Drawn Boy doing busking outside the new Adidas shop on Coronation Street. The whole thing became a little surreal and a lot of fun and that's before we heard from The Whip and Bernard and Stephen from New Order in the their latest outfit; Bad Lieutenant.

Sometimes its really good to push the imaginative boundary. Why can't we do this every summer.

Congratulations to Gary and all the team at Sparkle Street who had the wit and imagination to make it happen.

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